Social Media Monitoring

For companies and brand owners, a social media presence is an opportunity to present themselves to their customers in an informal setting. It is also a way to reach a wider audience away from their own website, and to establish direct contact with your target group. These days, a social media online presence for your business is as important as never before.

However, one of the dangers of Social Media is that these digital channels are open to anyone.

This means that virtually anyone can register an account using any available name, and post almost anything without restriction, making brand impersonation easier than ever.

This represents a significant risk for companies and brand owners in the form of reputation damage, misuse of their name and illegal distribution of their products or trade in counterfeit products. Maleficent cyberattacks such as phishing, typosquatting, cybersquatting and other scams can significantly damage your brand reputation.

While domain name monitoring has mainly focused on monitoring your top-level domains (TLDs) in the past, cybercriminals today are well versed in social media – making social media monitoring a key component in your domain protection strategy.