The expansion of the German registrar Key-Systems GmbH into the US in 2009 enabled direct and easy access to expert support for its American customers. It also provided a much needed competitive alternative to domain and brand protection services offered by existing providers in the US.

After the merger of Key-Systems GmbH with CentralNic Group PLC and with a new brand-focused approach of the company, the Virginia-based Key-Systems Inc. is being renamed BrandShelter Inc.

The brand change takes effect immediately and will be implemented step-by-step in the coming weeks. Rest assured, customers will be informed every step of the way and the name is changing but customer’s day to day interactions will remain the same including people, products and contact details.