David Goldstein - Chinese Spend Up Big For 2016’s Top Domain Sale


    A Chinese buyer paid up big for the domain name, paying CNY26,000,000 ($3,770,000), to make it the biggest domain name sale for 2016 according to the Domain Name Journal chart of top reported sales. There were 4 a million dollar plus sales – the other 3 being – which was sold by Real Networks to china’s Vivo Communication Technology for $2.1 million-, ($1.250m) and ($1.2m).

    On the all-time biggest sales list as compiled by Domain Name Journal since 2003, is the 12th biggest sale. The biggest sale was, which sold for $13.0 million while comes in second, selling for $9,999,950 and third ($9.5m). There are undoubtedly bigger sales, but there are many that go unreported and undisclosed.

    Short domains dominated the top sales with 2 to 4 character .com domains taking out 10 of the top 11, with tying in 11th place making it the first ccTLD sale on the chart, selling for $650,000.

    However compared to 2015 when short .com domains of 2 to 5 characters made up the top 17 sales, the big sales were much smaller in 2016. Back in 2015 topped the sales chart selling for $8,888,888 followed by ($8.0m), the 4th and 5th biggest sales of all time.

    New gTLD domain sales are starting to make their mark on the sales chart with and being the biggest sellers, coming in 30th and 31st positions, selling for CNY¥1,180,000 ($181,720) and $170,250 respectively while came in 35th selling for a very handy $160,000 through a premium sale by the registry Rightside. Back in 2015 there were 4 new gTLD sales and in 2016 the number doubled to 8 among the top 100.

    Among ccTLD sales there were 9 in 2016, and their numbers don’t seem to have suffered from new gTLDs as there only 3 in 2015. This includes ccTLDs such as .co, .me and .tv that search engines classify as gTLDs.