dotBrand: Get your own TLD!

BrandShelter guides you on your way to your own .brand top level domain (TLD) by supporting your application through each application phase at ICANN and through the implementation of all registry functions.

  • Benchmarking analysis of existing .brand TLDs.
  • Planning and realize your own TLD.
  • Benefit from a reliable partner while operating your own TLD.

Pave the way to your .brand. We support you!

Create meaningfully relevant domains with a custom extension for your brand. We can provide end-to-end support from concept to Golive, including the technical registry operation tailored to your needs. Allow us to keep you informed about the new TLD application windows of ICANN.

We also support you in the optimization of your work-flow to maximize ROI. Not sure if a dotBrand is just right for you? We perform benchmarking analyses of existing .brand TLDs to help you with your decision.

Get your .brand!



We guide you on your way to your own .brand:

  • Define mission statement and domain name strategy
  • Conceptualize the use and design of your own .brand
  • Develop business plan and perform policy development
  • Perform cost-benefit analysis and develop budgeting plan
  • Develop project management plan
  • Write and submit ICANN application
  • Follow up on application through each application phase at ICANN
  • Provide telephone and e-mail support and immediate troubleshooting


BrandShelters one-stop .brand solution for all TLDs:

  • Get assistance with technical implementation
  • Benefit from the extensive functions and experience of KSregistry
  • Manage all existing domain names and new TLD registrations in one interface
  • Combine the domain management service with your existing business processes
  • Benefit from extensive security features and a wide set of monitoring reports
  • Get your own ICANN accreditation or use Key-Systems' Registry Account Management (RAM)
  • Learn more about the usage of the platform in our dedicated trainings

Operating a new TLD? – Talk to the experts

BrandShelter assists you with the technical implementation of your own generic top level domain (TLD), providing customizable registry services. To implement and operate your own TLD, we use the extensive functions and experience of KSregistry and the technical infrastructure of our own data center. This guarantees fast response times and full control over all processes. Our highly available cluster system offers high-end registry functions meeting best industry standards.

Our own TIER III data center provides secure hosting, up-time monitoring, 24/7 support, and a backup system located in Munich.