DotBrands
Get your own piece of internet infrastructure
Take your brand to the next level.
A new application window for your own .BRAND TLD opens in 2026!
Benefits of Having Your Own Top-Level Domain
Improve user experience
Creating a better experience for your visitors goes hand-in-hand with short URL structures and also improves Search Engine Optimization and Marketing spend.
Optimize security
Establish a strong, independent domain security policy to safeguard your infrastructure from cyber threats as a key element of your brand protection strategy.
Build consumer trust
A domain name that ends in your brand name can only be issued by you. This increases consumer trust even before an internet user clicks to visit your website.
Protect your IP
Create a secure, trusted and reliable digital name space that reduces online domain costs and increases consumer trust – if it isn’t your name to the right of the dot it isn’t yours.
Reduce costs
Cut core infrastructure expenses by minimizing defensive domain registrations, reducing reliance on third-party DNS providers, and staying vigilant against cyber threats.
Leverage brand marketing
Owning a dotBrand Top Level Domain means that marketing can instantly create short-lived domain names for campaigns, adverts and products and services.
Own your own piece of Internet infrastructure
A dotBrand TLD gives you complete control over your domain name ecosystem and the assurance that only you can register names using it.
Already have a dotBrand? We can help you strengthen your strategy.
Learn more about Brand TLDs
What are dotBrand domains?
I already own a dotBrand. Can BrandShelter help?
Protect your brand today.
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