We are so excited to announce that as of today, BrandShelter will be joining forces with our sister brand at the Team Internet Group – SafeBrands.  

This represents a significant milestone in our journey, one that will allow us to better serve you with enhanced capabilities, while also unifying our brand identity. 

Read on to find out how this came to be, and what you can expect from us in the future! 

Your SafeBrands – now BrandShelter – team  

A Legacy of Excellence 

When SafeBrands was founded as Planete Marseille in 1997, founders Charles Tine and Frédéric Guillemaut had only a vague idea of what we now call Digital Identity. Yet, they foresaw its importance long before it became a mainstream concern. 

SafeBrands was created to empower businesses of all sizes to establish and enhance their online presence in an environment where internet identities were often reduced to mere domain names like “companyname.com.” 

Over a quarter-century, the team in Marseille, Paris, and Nice has remained dedicated to this mission, despite a few name changes along the way.  

For over a decade now, the name and brand SafeBrands has stood as a symbol of quality, reliability, and innovation. Since its inception, SafeBrands has been committed to delivering top-tier products and services that meet the needs of customers across various industries. The journey has been one of continuous growth and adaptation, guided by a deep understanding of customers’ needs and a relentless pursuit of excellence. 

In 2021, SafeBrands was acquired by the Team Internet Group, which opened up new avenues for growth and collaboration. This move allowed the business to tap into a wealth of resources, expertise, and technological capabilities that have significantly enhanced their offerings.  

Over the past few years, the team has expanded, introduced new products, and fostered closer collaboration with fellow Group brands such as BrandShelter. This has not only strengthened SafeBrands’ market position but also enabled them to deliver even greater value to their customers. 

The Decision to Merge 

The decision to merge with BrandShelter is the result of careful consideration and a deep commitment to both customers and the future of the business. BrandShelter shares SafeBrands’ values, vision, and dedication to excellence. The two companies have a long-standing relationship that has been characterized by mutual respect, collaboration, and a shared commitment to innovation. 

This merger is a natural next step in their evolution. It combines strengths, leverages shared resources, and creates a unified brand that is even better positioned to meet the needs of customers.  

By joining forces with BrandShelter, the SafeBrands team is setting the stage for a new chapter of growth, innovation, and success. 

What this means for our customers:

We understand that change can be challenging, but we want to assure you that this merger is designed to enhance your experience more than anything. 

Here’s what you can expect from us: 

• Continuity and Consistency:   

Daily interactions will remain unchanged. You will continue to work with the same contacts and enjoy the same high level of service and support.  

• New Brand Identity:   

With this merger, the name of SafeBrands will change to BrandShelter to reflect our new unified identity.

• Website Transition:   

The current SafeBrands homepage will be redirected to BrandShelter’s website.

• Control Panel and Account Management:   

You can continue to manage your products as usual. 

The Benefits of the Merger 

This merger is about more than just a name change — it’s about unlocking new opportunities for innovation and growth.  

Here are some of the key benefits you can expect: 

• Enhanced Technological Capabilities:   

By combining our technological strengths, we will be able to innovate more rapidly and deliver new products, features, and services that meet your evolving needs. 

• Unified Support and Customer Service:   

Our customer service teams will be unified, allowing us to provide faster, more efficient support. With the combined knowledge and experience of both brands, you can expect seamless support experience. 

• Streamlined Processes and Operations:   

The merger will enable us to streamline our operations, improving the speed and quality of our services. This means quicker response times and a smoother overall experience for you. 

• Expanded Product and Service Offerings:   

With the combined resources of both brands, we will be able to offer a wider range of products and services, making us your one-stop shop for all your business needs. 

A Stronger, More Resilient Brand:   

By joining forces, we are creating a stronger, more resilient company that is better equipped to weather challenges and seize opportunities, ensuring that we remain a reliable partner for your business. 

A New Chapter Begins 

The merger of our two brands marks the beginning of an exciting new chapter in our journey. By joining forces, we are creating a stronger, more innovative company that is better equipped to meet your needs and help you succeed. 

For any questions or concerns, please reach out to your dedicated account manager or contact us here. 

Thank you! 

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