For the first time since 2012, the application window for new gTLDs will reopen in 2026, offering maybe a once-in-a-lifetime chance for brands to secure their own DotBrand. In the first round, leading companies like BMW, Audi, Visa, and Nike seized the opportunity to establish their digital identities.
This new round presents a rare chance for brands to stand out in the digital space, with full control over their domain name ecosystem, stronger...